We thought about how we could find all the Volkswagens in the country – Luckily for us, somebody had gone to all the trouble of photographing just about every single Volkswagen on the streets of South Africa:
Google Street View.
So, we launched a Facebook game which challenged users to find as many Volkswagens as possible on South African streets as possible using Google Street View in a custom-designed Street Quest gaming interface.
Once the online Quest was completed, we flew the four winners of the weekly Quests to Cape Town to compete in the Grand Final. But this time, it was Street Quest – in real life.